John Vassos and RCA ‘Television’

If you look where Milton’s hand is, you are seeing the hand of one of America’s first industrial designers…John Vassos. The ‘Television’ and ‘Color Television’ badges that adorn all the early RCA cameras and telecine equipment was designed by Mr. Vassos. The classic look and style of the TK40/41 was also a part of his contribution to form and function. I think he also had a hand in the look of the TK10, TK30 and TK11/31s. The chrome and red stripe on the TK10s is very Vassos looking. He influenced, and was influenced by the art decco style.

His association with RCA began during the design phase of the RCA exhibits and building at the 1939 World’s Fair and lasted into the 1970s. Some of his influence in style migrated to the RCA consumer products too, like radio and TV set design.

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