This Week In Sports TV History…Jackie Robinson Scores Again

In the photo, Leo Durocher welcomes Jackie Robinson to television in the brand new Shea Stadium. On April 17, 1965, Robinson became the first black network broadcaster for Major League Baseball.

In 1965, ABC provided the first-ever nationwide baseball coverage with weekly Saturday broadcasts on a regional basis. ABC paid $5.7 million for the rights to the 28 Saturday/holiday “Game Of The Week” package. ABC’s deal covered all of the teams except the New York Yankees and Philadelphia Phillies, who had their own television deals with NBC and CBS. The agreement called for two regionalized games on Saturdays, Independence Day, and Labor Day.

Each Saturday, ABC would broadcast two 2 PM. games in the east, and one 5 PM game for the west. ABC blacked out the games in the home cities of the clubs playing those games. At the end of the season, ABC declined to exercise its $6.5 million option for 1966, citing poor ratings, especially in New York. -Bobby Ellerbee

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