WNBT (NBC), 1941 Rate Card – Part A

When I first saw this, I was stunned. At first, I thought they wanted $120 for a 60 second spot, but no…it was $120 per hour to sponsor a show. That’s more like it, especially when you consider that there were only 2,000 sets in the NYC area. When you see (in Part B below) what shows were on, think again about this rate card.

Here are some cost of living prices from 1941:

Average Cost of new house $4,075.00
Average wages per year $1,750.00
Cost of a gallon of Gas 12 cents
Average Cost for house rent $32.00 per month
Beautyrest mattress $39.50
Average Price for a new car $850.00

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