One of America’s favorite shows debuted live on NBC, February 25, 1950. This is the “Day Sheet” from that broadcast showing how the day would lay out. The show was 90 minutes and aired at 9PM ending at 10:30PM, but notice that their day started at 9AM with a full dress rehearsal at 5PM. Starring Sid Caesar and Imogene Coca, the show was produced by NBC’s Sylvester “Pat” Weaver and directed by Max Liebman who had been producing musical revues at the Taminant resort in the Poconos for many years prior. Caesar, Coca, and Liebman had worked on The Admiral Broadway Revue from January to June 1949 which was also an NBC show and possibly also came from The Majestic Theater (more on this below).

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