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By Request…The Creation Of The CBS Eye Logo

Posted on December 30, 2016August 12, 2026


By Request…The Creation Of The CBS Eye Logo

Told in a way only Charles Osgood can tell it, here is the story of how the iconic CBS logo came to be for Joe Berdosco in Nashville. If you have stories or subjects you would like to know more about, let me know in the Comment section here, or message me. -Bobby Ellerbee

http://CDN.eyesofageneration.com/Content/Daily_Posts/2016/p61216cbseye.mp4

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The men and women who shaped American television —producers, directors, engineers, studio crews, and the families of industry legends shared their stories, photos, documents, and memories with me. Many told me the same thing, even the historians for the networks:

“You’re preserving the only institutional knowledge we have left.”

Eyes Of A Generation has always been a collection of history, but now — it has, by default, become a home for the institutional memory of ABC, NBC, and CBS.

In the same way networks kept the videotapes tapes but erased the talent, skill, craftsmanship and even revenue those recorded shows represented…they have lost their histories too!

This is television’s story — created by the people who shaped it and safeguarded here, for those who come after.

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