The Original Mickey Mouse Club’s Broadcast History


The Original Mickey Mouse Club’s Broadcast History

The series ran on ABC Television for an hour each weekday in the 1955–1956 and 1956–1957 seasons (from 5:00 to 6:00 pm ET), but went to a half-hour show in the ’57-58 season airing weekdays (5:30 to 6:00 pm ET). This was the final season to feature new programming on the original Mickey Mouse Club.

Although the show returned for the 1958–1959 season (5:30 to 6:00 pm ET), these programs were actually footage from the first two seasons, re-cut into a half-hour format. The Mickey Mouse Club was featured on Mondays, Wednesdays and Fridays, and Walt Disney’s Adventure Time, featuring re-runs of The Mickey Mouse Club serials and several re-edited segments from Disneyland and Walt Disney Presents, appeared on Tuesdays and Thursdays. The animated intro linked here is an ingenious creation that has many edit points to adjust the length of the intro after the rest of the show has been edited together.

Although the show remained popular, ABC decided to cancel the show after its fourth season, as Disney and the ABC network could not come to terms for renewal. The cancellation in September 1959 was attributable to several factors: the Disney studios did not realize high-profit margins from merchandise sales, the sponsors were uninterested in educational programming for children, and many commercials were needed in order to pay for the show. ABC wanted to add more commercials…Disney did not want more.

After canceling The Mickey Mouse Club, ABC also refused to let Disney air the show on another network. Walt Disney filed a lawsuit against ABC, and won the damages in a settlement; however, he had to agree that both the Mickey Mouse Club and Zorro could not be aired on any other major network.

In response to continuing audience demand, the original Mickey Mouse Club went into edited syndicated half-hour reruns that enjoyed wide distribution starting in the fall of 1962, achieving strong ratings especially during its first three seasons in syndicated release. Because of its popularity in some markets, a few stations continued to carry it into 1968 before the series was finally withdrawn from syndication. Some new features were added such as Fun with Science, aka “Professor Wonderful” (with scientist Julius Sumner Miller) and Marvelous Marvin in the 1964–1965 season; Jimmie Dodd appeared in several of these new segments before his death in November 1964. Many markets stretched the program back to an hour’s daily run time during the 1960s rerun cycle by adding locally produced and hosted portions involving educational subjects and live audience participation of local children.

OLD MICKEY MOUSE CLUB intro…1960

Source

20 Comments

  1. Leon Zetekoff November 26, 2012

    Isn’t whdh now NBC and the also own wsvn in Miami (fox)

  2. Leon Zetekoff November 26, 2012

    Sorry for all the posts the other day had FB issues and comments weren’t showing up

  3. Leon Zetekoff November 25, 2012

    This was recorded circa 1986 off WCIX-TV Miami with no color burst and this was a first gen tape I had. Unfortunately YouTube mangles things.

  4. Leon Zetekoff November 25, 2012

    test

  5. Leon Zetekoff November 25, 2012

    Ok Enjoy this. I just uploaded this to YouTube. This was a first generation recording off the air and no color burst. Unfortunately YouTube mangles the video. http://www.youtube.com/watch?v=kgwSSmNAWps&feature=channel&list=UL

  6. Leon Zetekoff November 25, 2012

    Enjoy

  7. Leon Zetekoff November 25, 2012

    ok folks I just uploaded this to YouTube. It looks better off YouTube as this is a first generation recording off air but YouTube has to transcode it.

  8. Bob Adams November 25, 2012

    OK… If Goofy was a dog, what is Pluto?

  9. Kevin Vahey November 24, 2012

    In Boston the show was aired on the CBS affiliate as because of political infighting channel 5 didn’t go on the air until 1957. I just loved Spin & Marty.

  10. Hal Vickery November 24, 2012

    Disney apparently filmed his “Disneyland” TV show in color. When I was first teaching (1973-76) the school districts AV library had a 16-mm color print of the “Disneyland” show (which Walt in the intro. stated was a “Tomorrowland” episode) of “Our Friend the Atom.”

  11. Leon Zetekoff November 24, 2012

    That’s correct. Some of this stuff needs to still exist. They are/were usually good about archiving stuff.

  12. Eyes Of A Generation.com November 24, 2012

    Interestingly, a LOT of the Disney programming was done in color. The thought was, any bits large or small should be able to be used on the big screen too and by the time Walt went to TV, they had been all color for many years.

  13. Leon Zetekoff November 24, 2012

    I guess I need to start digitizing the hours of TV show opens I have?

  14. Leon Zetekoff November 24, 2012

    Excellent on the color version. I’ve only seen the shortened syndicated version which I have archived and will upload. It was recorded off air on WCIX Miami in the 80s. Now does anyone have color of the ABC intro preshow?

  15. Maureen Stamm November 24, 2012

    Memories

  16. Hal Vickery November 24, 2012

    I had forgotten how long the original opening was. I mostly remember the second time through the chorus. I remember two things about the show from it’s debut when I was five years old.

    1) I along with millions of other kids abandoned the Pinky Lee Show to watch Mickey Mouse. I can remember being outside playing the day the show was first broadcast anticipating the show and imagining to itself what the opening theme might be.

    2) The show had a different theme every day. Monday: Fun with Music. Tuesday: Guest Star Day. Wednesday: Anything Can Happen Day. Thursday: Circus Day. Friday: Talent Roundup Day.

  17. Leon Zetekoff November 24, 2012

    Now if u can find the original color film that would be a find.