Sig Mickelson was the first president of CBS News, and it is from that insider’s view that we get this amazing story.

In only 8 pages, he explains how CBS public affairs management’s best laid plans to make Sunday afternoons their bull’s eye for public service programming got shot out of a cannon, and how pro football came to find its new home there. I have read Mr. Mickelson’s book, “The Decade That Shaped Television News – CBS in the 1950s” several times, but this time around, his writing on this major event really popped out, and I felt the best way to share this amazing story with you, is to present these 8 pages from his book for you to read for yourself.