November 8, 1952…NBC’s First Full Color Facility Debuts

On this day in 1952, The Colonial Theater broadcast it’s first color production to the network. Fittingly, the show was NBC’s top rated Saturday night program, “Your Show Of Shows”, but it was a one time event. At least for “YSOS”, as it was NBC’s intent to rotate all of their New York based shows trough the Colonial for a color show for two reasons.

The first reason was to help teach the producers and talent how to do color shows, and the second reason was to continue to demonstrate that the RCA Dot Sequential color system really was “compatible color”…that is, received by black and white sets, just as well as regular black and white broadcasts.

I think The Colonial first came to the attention of RCA/NBC in October of 1951 when RCA exhibited a color TV receiver-projector there, which provided color pictures on a 9 x 12 foot theater screen.

At this time, the 1,300 seat theater built in 1905, was in an RKO movie theater. In 1935, RKO converted it from a vaudeville and live theater venue to a movie theater, but newer theaters nearby had taken the wind from The Colonial’s sails.

The Colonial was located at 1887 Broadway and became NBC’s 15th studio with a November 8, 1952 debut. Gone, but not forgotten! -Bobby Ellerbee

#NBCColorHistory #NBCColonialTheaterColor #RCAColorHistory




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4 Comments

  1. Steve Dichter November 8, 2016

    The TK-40 cameras & the NBC color chimes logo suggest that this photo was taken long after that Nov. 1953 color telecast.

  2. Kathy Lane November 8, 2016

    I like how they had a red haired person for the first color presentation. Makes good sense!

  3. Gary Walters November 8, 2016

    In August 1962, I was 10, and my family came to NYC on vacation. One of the places my Mom took me to, was to see a taping of the original The Price Is Right with Bill Cullen with announcer Don Pardo. It was, I believe at this theatre. Little did I know at the time how historical it was for NBC and Color TV. At the end of the taping, a Producer stood on a ladder to the audience in the balcony, as the studio crew started making preparations for redoing the stage for that Sunday night Dinah Shore Show.

  4. Chuck Pharis November 8, 2016

    A very interesting photo of the TK-40 with no side vents and the black turret!