Prime Time Television…1948 And ’49, With My Detailed Notes


Prime Time Television…1948 And ’49, With My Detailed Notes

This is just amazing…what you will see here are some of the first ever shows to run in the first real TV season, with all four networks in operation…NBC, CBS, ABC and Dumont. Back then, “networks” with live feeds, were basicly a handful of stations in the northeast, with outlying affiliates able to take shows via kinescope, which is how these clips survived. Oh, and the only network programming was from 7 – 10 PM.

Live network coverage was about to expand, as an NBC VO announces at the start of this, that the midwest network links will be open and operating by Christmas, 1948.

“The Gay Nineties” show was on ABC on Wednesday nights from 8 – 8:30. At 1:50 we see some of an early “Texaco Star Theater” with Milton Berle from NBC’s newly converted Studio 6B. This was the first show to come from 6B after it was converted from radio to television June 8, 1948. The woman with the great laugh is Milton’s mother who was at every show.

Just after that is “The Ed Wynn Show” which NBC did as a remote from The New Amsterdam, before it was converted in 1951.

At 3:32, “The Admiral Broadway Revue” was the first television show produced by Max Leibman, and starred Sid Caesar and Imogene Coca…this is the forerunner of “Your Show Of Shows”, and both were done at The International Theater at 5 Columbus Circle.

More rare footage starts at 4:44 with the intro of “The Fireball Fun For All” starring Olsen and Johnson. This ran one season, and was one of the first shows to come from CBS Studio 52. The assistant director is the legendary CBS director Ralph Levy in his second ever TV job. Levy went on to direct Jack Benny, Burns And Allen and the Lucy pilot. Levy’s first AD job was at the first show done at Studio 52, a summer show called “The 54th Street Revue” that ran eight weeks.

There’s more history at 6:10…”The Chesterfield Supper Club” starring Perry Como, was the first television show to broadcast from NBC Studio 6A. The studio was not converted officially till May 19, 1950. When this was shot, 6A was still a radio studio with a three camera remote unit and very few lights, which you notice here.

More history at 6:50! This is “The Fred Waring Show” from CBS Studio 41 at Grand Central, and this aired on Sunday night, just after “Toast Of The Town” with Ed Sullivan, which then came from Studio 51, The Maxine Elliott Theater.

Remember the opening announcement about the midwest network link up? “Your Show Time” had premiered on NBC’s East Coast stations in September 1948, and began to include NBC’s Midwest stations on January 21.

“Armchair Detective” was a Dumont show done at WABD.

At 9:06 notice the producer title…William Boyd. Boyd was Hopalong Cassidy, and a very smart showman! This show was an hour long and aired on NBC Friday nights at 8, starting in 1949.

“The Lone Ranger” debuted on ABC in September of 1949 and aired at 7:30 Wednesday nights.

Remember the Hungry Jack Biscuit commercials with the “Hungry…Hungry Jack” call? Here’s where it came from…the opening of “The Aldrich Family” at 10:23. This was on NBC at 7:30 Sundays.

At 10:55, one of television’s biggest shows appears…”The Goldbergs”, which was on CBS, and came from Studio 42 at Grand Central. This started in 1949, and aired Monday nights at 9:30. Just after that is another huge CBS show, “Mama” which also started in 1949 and aired Friday nights at 8, against “Hopalong Cassidy” on NBC.

“The Ruggles” began on ABC, November 3, 1949 – a month after the radio hit “The Life of Riley” had moved to television on NBC, and interestingly, that is the next clip…but if you were expecting William Bendix as Riley, surprise…Riley is played by Jackie Gleason! This was his first starring role.

At 13:10 we see the open for “Suspense” which aired on CBS from ’49 till ’54. It was on Tuesday night opposite “The Life Of Riley”.

Finally, the last clip is from “Studio 1”. It was a big hit, and an important early anthology series on CBS, which debuted in September of 1948, and ran 10 seasons ending in 1958. Enjoy and share! -Bobby Ellerbee

#t=514″ target=”_blank”>https://www.youtube.com/watch?v=H6sOTBtcCcA #t=514

Some of the shows that began their run in 1948 and 1949.

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2 Comments

  1. John Smith May 19, 2016

    I need to watch this on my ’48 Muntz!

  2. Sheryl Dajko May 19, 2016

    A time when TV had actually decent programming. Now we have 24×365 programming of programs that appeal to the now dumbed-down populace. Of course keep in mind in 1948 only the educated upper classes could afford TV sets as they were very expensive, and buying that or most items on credit was not done..