A New Can Of Worms…’The Price Is Right’ NBC Studio Locations

A New Can Of Worms…’The Price Is Right’ NBC Studio Locations

Frankly, I had always thought ‘The Price Is Right’ debuted in color from the Colonial Theater in 1956, but that is not quite right. It now appears the show (daytime) debuted from The Hudson Theater in black and white, however…the primetime version did debut from The Colonial, but that was in 1957. Here’s the rundown of dates and studios for the daytime show….

Hudson Theater 1956 – ’57 (b/w studio)
Century Theater 1957 – ’58 (b/w studio)
Colonial Theater 1959 (color studio)
Ziegfeld Theater 1960 (color studio)
Colonial Theater 1961 – 63 (color studio)

‘The Price Is Right’ prime time version always originated in color from The Colonial Theater from 1957- 63. The daytime show was in black and white from ’56 till ’62 and went color in it’s last year. Although the daytime show had come from NBC color facilities as early as 1959 and was usually shot with RCA TK41s, it was broadcast in b/w, which was not uncommon in the late 50s and early 60s. Thanks to David Schwartz for his help with this.



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2 Comments

  1. Val Ginter July 1, 2014

    In March 1961, I saw Price Is Right in Studio 6B at 30 Rock, and Say When at the Colonial on adjacent days. Things move around a lot. (But I didn’t keep the tickets.)

  2. William Bermudez July 1, 2014

    According to some Chicago Tribune listings I read recently, daytime Price started broadcasting in color on December 14, 1959.